Market Analysis

Strategic Planning

Media Relations

Media Familiarisations

Media Monitoring

Promotions

Event Management

Marketing

Crisis Management

Monthly Newsletter

Assessment of clients’ positioning in Australian & New Zealand markets

Development of business plans, including pro-active publicity and communications strategies, to meet client objectives

Customisation of realistic budgets for each sector of the publicity program

Market Analysis

Strategic Planning

Research, writing and distribution of regular press releases, feature stories and newsletters

Liaison with our extensive media contacts in corporate, business, trade and luxury travel publications and electronic media

Pitching specialist story angles to targeted media throughout Australia and New Zealand

Media Relations

Media Familiarisations

Arrangement of individual and group media familiarisation visits to client destinations and products

Negotiation with airlines for transportation of journalists at best possible media rate

Media Monitoring

Provision of press clipping service (Ink Clippings) covering travel sections in major newspapers, magazines and electronic media

Evaluation of media coverage at monthly intervals to assess degree of exposure and corresponding value

Promotions

Negotiation of consumer and trade competitions and promotions in magazines, newspapers, television and radio

Event Management

Organisation of press conferences, product launches, road shows, photo opportunities and special media events

Marketing

Sales representation to the travel industry

Brochure, newsletter and advertising design and distribution

Crisis Management

Assessment of potential impact of damaging publicity in a crisis situation

Execution of procedures to correct negative images and facilitate positive coverage

Ink Publicity

Tel: +61 2 9236 8980

E: inkpublicity@smink.com.au

Monthly Newsletter

Ink Jottings is a monthly newsletter distributed nationally to all travel media outlets. It provides an additional opportunity to promote special offers and other newsworthy items.