Ink Publicity has, for over 20 years, worked with a selection of premium clients in the travel and lifestyle sectors. Some are internationally based and we are their Australasian press office for all media enquiries and news dissemination. For other local clients we have been chosen to handle public relations and corporate communications based on our expertise and contacts with the business and leisure media.
Ink Publicity offers:
- Evaluation and assessment of client profiles in Australia and New Zealand
- Strategic development of creative PR campaigns to meet client objectives
- Establishment of a dedicated press office for each client, with real local expertise in media liaison
- Research, writing and distribution of regular media releases and feature stories
- Organisation of media familiarisations to client destinations and products
- Negotiations with airlines for best available media rates for familiarisations
- Development of targeted media lists for individual clients
- Story pitches to magazine, newspaper editors and electronic media
- Management of image library for media requests
- Copywriting for newsletters, brochures, websites and more
- Development of consumer promotions in quality media outlets
- Organisation of media launches for new products
- Event organisation and management
- Crisis management and advice
Our other divisions:
