Many international travel organisations and niche properties seek an affordable means of monitoring their position in the Australian media market place. The large, all-encompassing monitoring companies are sometimes too expensive, except for major announcements.
Ink Clippings is an affordable media monitoring service which covers all major capital city weekly newspaper travel sections; monthly and quarterly lifestyle, travel and fashion magazines; up-market food and wine publications, as well as travel trade and MICE publications.
The flat fee service does not cover every country newspaper but it does give clients a monthly summary of major exposure in the consumer and travel trade media. There is no “fee per clipping” for this service, so clients always know, for budgetary purposes, exactly what their clipping service charges are per month.
On request, we can also provide an additional service of an evaluation of media coverage for monthly reporting purposes.
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